Twitter has recently rolled out an update users can’t opt out of. It removes the ability to control what kind of data users choose to share with advertisers. Here’s what the update says.
“The control you have over what information Twitter shares with its business partners has changed. Specifically, your ability to control mobile app advertising measurements has been removed, but you can control whether to share some non-public data to improve Twitter’s marketing activities on other sites and apps.”
This update seems to only have rolled out to U.S. users and not the UK or EU, likely because of the more stringent laws around user data and controls.
It’s a step back for privacy unfortunately – we recommend continuing to reset your mobile advertising ID on a periodic basis and take additional steps to secure your privacy on your phone and mobile browser to limit the information that’s given to advertisers and social media companies.
For more details, visit Mashable.